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#MissionCleanGold – Need of the hour


Gold is getting the attention of the Century, with almost every asset on the list getting a hit, Gold is glittering on the muddy ugly land, a ray of hope for millions of people across the world, helping them encash their saving for the good.


After breaching several records Gold finally moved into the landmark figure of Rs. 5000 per gram. Making every household across the world increase their networth in the quickest possible time ever.

Comes with all the glamour and goodness, some Devil’s dime. For centuries gold has been prone to serious adulteration and fraudsters are busy inventing new techniques to make the fastest and dirtiest buck off it.

No surprise that there will be lots of impurities added to the gold and moved into the market for liquidity or even pledging it for an easy 65% – 75% of the valuation and pocket a decent 5 – 25% of margins by these active fraudsters.

For people who trade with gold as buyers & those who loan, to follow a guideline, process & a technology that can help their business avert these fabricated gold jewels, bullion and ingots from buying or pledging them.

A recent survey showed that general public also mixed the non-gold articles or polished and plated gold articles which looks like gold to them, and offered them to buyers. And many buyers fell in prey to the glitter and bought fake jewellery and booked losses, when the fact is. That its the time to build fair profits by giving a fair deal to the customers.

Another study also revealed that some buyers are hesitant to buy due to the fear of getting losses due to incorrect estimation or over valuation. There’s no bad news than turning down an opportunity in these pandemic times and further deteriorating the business.

Gold could be an easy trade, However the threat of impurity and volatility of prices at times, Makes it a risky affair. To deal with this menace of impurity and fraudster, there must be use of technology by the buyers to ensure that they not only protect their business but also create the awareness among the consumers about the quality of their asset.

Post – Covid with Gold breaching the 5k mark, Gold testing machines are now becoming a need rather than a luxury. In past couple of years there has been a lot of buzz word and research and improvement in technology of Gold testing machine, which makes it an ideal package for today’s Retail Jewellers, Wholesalers, Manufacturers, Gold buying companies & Jewel loan companies to invest in this Technology for the safety of their business.

Gold has always rescued economy and the public at large, and this time too it has come as a Saviour.

New Currency Not Hard to Detect, But Difficult to Count.

After 6 months of introducing 2000 & 500 new denominations, there is still uncertainty among public over how secured is their New currency.

New Indian Rupees

The New notes are comparatively lower in print quality and even the security features are’nt stable. Fake notes are not yet in strong circulation, due to strong steps taken by Central govt and strategy on various fronts. However there is higher risk of mis-count, improper handling of these new notes due to its weird size with the current denominations like 100 and 50.

Recently several cases were found with wrong transactions made due to the denomination confusion with New currency. Like when manual counting, 2000 x 34 is calculated as 64000 along with other denominations, even by the most experienced Cash handling expert. This increases the confusion during transaction. Similarly at time counting the notes on basic note counting machine, with 2000 or 500 denomination easily hidden at times in loose currency bunch of say 100 denominations and a 2k note is passed to the payee as 100 rupee note, thus another loss for the Cash payer.

Maxsell’s Top value counting Machine MX50i Turbo & MX50i Pro are accurate in determining exact value of the rupee counted, Helps in Confidence in Cash Transaction. Equipped with japanese sensors they guarantee super fake notes both current and future to be detected with Utmost precision.

If Cash is part of your daily transactions, Its time to Upgrade your Cash machines with Reliable and Durable Value counting Machine for your Business.

Check us out at – www.maxsell.co.in for more details.


Existing or New Customers, need not panic.

Please read the below information to know about the readiness of your Maxsell note counting machine to deal with New INR.

List of Machines equipped with Counting and Detection of New INR 2000 & 500 

Models Piece count Fake Detection Value Count Others
MX50i Ok Ok N.A
MX50Smart+ Ok Ok N.A
MX50Ultra+ Ok Ok N.A
MX50i Pro Ok Ok New Currency Ready
MX50i Turbo Ok Ok New currency ready

Maxsell Note Sorting Machine Matrix V – Software will be available Now.

Maxsell Truscan Neo updates available now.

All products are shipped with 2000, 500 currency software and latest bug free updates.  

Please contact for software updates & nearest Service Support – Sandip 90947 99222 / Service Manager – Narendra 73392 65666. Fill in the support forms – click here.

Note: All models can count and detect latest counterfeit in New INR 2000 & 500 as it is. 

Customers are requested to do updates of existing machines only through Company authorized dealers. Only Authorized dealers have latest BUG FREE software and are trained to handle machines carefully. Any damage done during wrong updates will not be company’s responsibility. For your nearest dealer support fill our support request form.

Maxsell MX50i Pro – Fusion of Best Seller & Best Featured Gadget!

Be A Pro!

Building stable products and making it work for masses, is challenging. For Country like India, where varied demographics is a bigger challenge added to the operational environment, power supply quality and also the operator constraints. Its definitely a challenge to make design work for most users.

MX50i Pro is born out of the very idea that Customers wanted a confident value counter with high accuracy in denomination recognition as found in Mx50i Turbo. Like our earlier product Pro also found a lot of challenges to meet critical Indian currency quality including RBI’s call for detecting Pre 2005 notes. Thanks to 3D printer which helped us design the model at different stages and whenever it failed we made significant changes & build that component again, saving time and design costs. Like our Size detection scanner failed in controlling currency width challenges and compromising in detection accuracy. Cheers to 3D printer we rebuilt model to perfection until every identified problems fixed.

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MX50i Pro – Blend of MX50i  & Turbo – the Best Seller & the Advanced Gadget

mx50i turbo advanced value counter
mx50i counting machine


After rigorous testing for 6 months, Now MX50i Pro is eligible to adorn the Badge of Maxsell and is ready to find its spot on the Desks of our Eagerly awaiting Customers. Distributors are super-charged to see the core of MX50i and integrated with key functions & features of MX50i Turbo. Of course We always plan our products to fit our Customer’s mind and requirements and make it perform when put to tough and practical test & certainly not just to impress in the Demo run.

This is evident from our First batch of Pro with 200 units just finished in record one week and Pre-booked nearly 500 and more Units in the First week itself. Remember! No Advertisements, No Promotions. Yet Customers just grab it!

The idea of Pro was born after Turbo really amazed our Customers about its advanced features, But when our customers wanted best features at an affordable price and reliability of Maxsell – MX50i Pro become our answer. Be a Pro.!!!

Why is Online Price Lower than Authorized Dealer Price?

Well buying Online is no doubt a more convenient way to buy products and that too at much lower prices. But this does nt work for all products.

After selling Maxsell products Online for almost a year through leading Online portals, We found it was too difficult to provide quality after Sales Support to our customers to ensure long term performance of the product. Hence We decided and Quit selling Online only to ensure that Customer Satisfaction is the key to Every Sale & We must not compromise on that.

Our study proved that the Satisfaction Quotient of Customers buying through Authorized Dealers is relatively higher from those who purchased Online.

We Recommend you to Buy from Authorized Dealers located Near You – Click here to locate Dealer

1. Buying from Authorized Dealers You can Demand Direct after Sales Service.

2. You can see & understand Maxsell product before you purchase.

3. Avoid any hassles of landing up with damaged product or under performing products

4. Authorized dealers have trained engineers & stock Original Parts to quicken services to You.

5. Authorized Dealers will help in providing Personal Rapport with its Customers.

Prices of Authorized Dealers can be slightly higher than Online Sellers, because:

a. Support cost is added in the price So that they can ensure best buying experience with customer every time.

b. They employee trained engineers to fix problems at the customer site to avoid delay in services.

c. Every service is door step delivered.

We do not have any agreement with these Online portals to Sell or Support. If any Customer buys it Online, Its at His / Her Own Risk. Most Online portals have started opting sales through unprofessional suppliers without ensuring their Support capacity.

Take A Decision that can help you get More Support for Long Term. Click here to Find Your Local Dealer Now

Think Value Not Price :-)

Easy tips to Choose the Right Gold Tester Suitable for your Business

Easy Tips to Choose Right Gold Tester

Know Your Use

  • Banks, Jewel Loan Companies, Jewellery showrooms to test old gold exchange with new, test gold Jewellery for customer satisfaction and Standard Quality control measures, Jewellers & Manufactures test jewellery to issue Quality certificate or Quality Cards –  Best Buy is Gas Proportional Counter based Instruments
  • Testing & Assay Centers, Laboratories, Hallmark centres, Refineries, Old gold cash purchase, Old gold exchange business with Pure gold (badla business), Govt Depts for critical scrutiny, Manufacturers & Exporters, Jewellery showrooms with Strict Quality Control Measures – Best Buy is Si Pin Diode Detector based instruments. However if Budget does not matter, You can opt for Silicon Drift Detector SDD based Instruments.

Know Your Accuracy Requirement:

Gas Proportional Counter technology – Good & Precise Accuracy <0.5% with standard & nominal element content samples

Si Pin Diode Detector Technology – High Precision Accuracy <0.2% with standard & any element content based samples

SDD detector Technology – Higher Precision Accuracy <0.15% with standard & any element content based samples + lesser testing time + detect elements at ppm levels

Our Recommendation

If Buyer is looking for an Excellent Value & also needs long term durability and test critical or any type of sample – Then Si Pin Diode Detector based Instrument is your Right Choice

Its Not Cheap, But its a Value Purchase, that gives you better Return on Investment & More Benefits than any other technology.

Employees Awards by S.R.Scales 2014-15

Employees are treated like Partners and They are the backbone of the company and their share in growing a company’s fortune is greatest, are the words of Sri. H.L Shantilal Jain – Mentor for S.R.Scales. Seeing his 42yrs old son Mr. L S Raajesh – Director S.R.Scales going all praise from some leading and successful businessman in Chennai at the Employees Award function held on 2nd April 2015.

S.R.Scales is a leader in Tamilnadu & Parts of Southern states in supplies of Weighing balances, Currency machines, Jewellery instruments like Gold Tester, Laser Markers, etc. Its service quality is rated highest by more than 10000 customers mainly from the field of Jewellery & other Corporate business. And 35 strong mob of experience employees who take active participation in building company’s growing business impressed the customers and well wishers of the organization. Mr. Jayantilal Challani President Madras Jewellers & Diamond Merchants Association, Mr. Rakesh Jain Director Swarna Shilpi, Mr. Vikas & Mr. Sajjan Partners Jai Gulabdev Jewellers, Mr. Raja S R Thangamaligai, Mr. Nitin Bothra Sparkle Diamonds, Mr. Chandrasekar MJDMA, all praised about the impressive business practices of S R Scales and its absolute efforts of the employees.

The organization is a role model to several SME organizations which ensures that employees work hard to build company’s fortunes and their honour is highest anyday.

Pics during the Award function;

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Free Service Campaign by Rajasthan Maxsell Dealer – A Step towards Customer Delight

Comes the month of February, People get reminded of Valentine’s day – Special day dedicated for your Loved ones. But employees & management of K.B Marketing and their director Mr. Manoj Chandalia – Proud Dealer Maxsell for Rajasthan Territory fell in love rather with their Work. Yes when you love your work, you deliver it with passion. K. B. Marketing with its professionally trained team by Maxsell’s experienced engineers organized a Mega Service campaign in various regions of Rajasthan Beawar, Ajmer, Jodhpur, Phalodi, Bhilwara, Kota, Jaipur & Various other small & major centres.

In their first initial stage of 6 days they successfully serviced 60 Maxsell machines and ensure that each customer is fully satisfied with their services and went one step ahead by offering services to Non-Maxsell customers with a message that Delivering top class & unconditional services is what makes Customer Delight. Overall K. B. Marketing and its team planned the Service Campaign to cover majority of Maxsell Currency Counter customers by getting Customer database from Maxsell Head Office, to ensure they can approach as many customers old & new alike to offer Free Services to them, totalling 300 plus customers.

We are proud that Mr. Manoj & His Team carry the same philosophy as of Maxsell to Customer Delight by offering Excellent services every time.

Some Pics that speak of their relentless efforts:

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Misleading Gimmicks – Know Before You Buy Gold Testers!

Most Misleading Gimmicks –

1. Multiple Collimator – 95% and above customer never use this function. Why pay for function that users dont use.

2. Large Collimator or Scanning area – Large collimator does not mean you get melting value as claimed by some companies. Rather it fails penetration of sample, it shows poor repeatability with jewellery samples, User cannot test small solder spots which is necessary to test some special jewellery samples, Large Collimator or Large Scanning area is a NON-STANDARD design & Does not Guarantee you melting result of samples.

3. Top to Down Xray source – Has no relevance in providing accurate results as claimed by their manufacturers. Has no relevance to Gold industry infact they are suitable for Non – Jewellery applications only. Top to Down source based instrument means User needs to deal with frustrating stage adjustment, its failure to test flatter surface (which is the thumb rule in XRF based Gold tester). All this plus long time to set the sample is a big waste of time.

4. High Price means Better product – Investigation might take a little time, but customers need to study 3 mains things – Results, Reliability & Service Support. If you get all of this, Then compare Price.

Most Companies cant even justify why they sell their gold testers for Exorbitant & higher Prices. So its easy for them to say, That high price means good product & Right / Low Price means your buying wrong product. Don’t get mislead.

Instead talk to the Customers / Users about all major Questions – Quality of Product, Accuracy in Results, After Sales Support & Then you decide Your Purchase. Some Salesman misleading you “High price product means better product”. Be Smart & Alert Dont get Mislead by companies who sell at high price, they really cant justify their price.

5. Am Old, So Am Right! – You must know that Old companies does not mean they are right always. But New Companies rather who work more enthusiastically will hear you better and serve you better. And in order to make inroads such companies would love to Impress customers and hence provide better support.

So be a Smart Customer & Dont Fall Prey for Gimmicks. Instead investigate & Buy from Source that Assures you More Value for Your Money.


Mumbai, We Love You & We’re Here. See, Test & Try Maxsell Products @ Our Live Demo Centre

Hello Mumbai, Its a Dream come true for Maxsell to have its Fully Functional Live Demo Centre setup at India’s Financial & Business Capital Mumbai. After crossing a Strong Dealer Network of over 100 Plus across Major Cities and Town. This Demo centre comes as an Incredible advantage to our Brand.

Customers can See & Try our Specialized Products like XRF Spectrometer Based Gold Testing Machines, Laser Markers, Currency Sorters, Coin Sorter, Ultrasonic Cleaners & Specialized Test & Measuring Instruments and Financial equipments.

The Demo Centre located in India’s biggest Trade Market Zaveri Bazaar – Kalba Devi & Mumbai’s iconic Mumba Devi Temple is compact but fully functional and ensures customers get clarity on Product advantages and can Witness superior Performance of Maxsell’s field tested products.

We Invite Our Dealers, Customers and Prospects who are looking for Deriving Excellent Value for their Investments and make their purchase worth every dime can take Real time Demo.

To Try Maxsell at our Mumbai Live Demo Centre Call Nitish 09004216122

maxsell gold tester

Demo Centre Nr Mumba Devi Temple above Golden Ray Chains

maxsell mumbai